The Concept of 'Eastern Europe'
in Selected English Language Print Media
and the Political Implications of its Use
May 1991
by Jansen Raichl, B.A. (Hons.) 
"There could once perhaps have been something like a Central
Europe, but you know, we rather blame you for the fact that it does
not exist"
a Hungarian to a Western journalist
(Ash, p. 208)
1. Introduction
The purpose of this essay is to substantiate a contention
that the consistent use by the Anglo-Saxon media of the concept of
'Eastern Europe' in preference to other possible labels is a
reflection of particular political interests on the part of Britain
and the U.S.
The theme of the essay can be summarized in the following way.
The concept of 'Eastern Europe' is not merely a label but also an
instrument used to define the political and economic structure of
Europe to suit certain political and economic goals. I shall also
argue that there is a widespread fear of the consequences of German
re-unification on the Anglo-Saxon world and, as a result, we are
witnessing a resumption of the policies of the Yalta Conference of
February 1945. It may sound absurd in the light of the forty-odd
years of Cold War, but the idea of an alliance between the Anglo-
Saxon world and the U.S.S.R. against Germany appears to have
survived.
In places, this work may sound like a polemic with Timothy
Garton Ash's "Does Central Europe Exist?" (1986). Or it may seem
that I am entering a debate which was presumably set rolling by
publication of Milan Kundera's "The Tragedy of Central Europe" in
1983. If that was so, the claim made by Ash that the debate is of
a recent date would be validated. In fact, however, I came across
Ash's writings only in the process of analyzing the press, more
precisely in an article in the November 27, 1989 issue of TIME (p.
33), and I first learned about 'Central Europe' at primary school
in the early 1970s. English school children should also be familiar
with the existence of 'Central Europe'; one can at least assume so
as it is featured in textbooks, for example on page 42 of Philip's
Modern School Atlas.
My motivation to write on the topic of 'Central' Europe
originates from practical considerations. The debate is political
in nature - it is not merely an academic exercise as Ash seems to
suggest. The concept of 'Eastern' Europe is probably the biggest
obstacle which Czechoslovakia and Hungary will face on their way
towards economic and political redevelopment. It is a far bigger
problem than the objective conditions of their economies. If the
'East European' countries are supposed to be "unstable" and
"backward", hardly anybody can be expected to invest in them, to
trust manufactured goods from there, or to travel there. From my
correspondence with the publishers of tourist guidebooks I learned
that many of them did include Prague in their series, but WH Smith
showed no interest in ordering those for its shops.
If the countries of 'Central Europe' are to have any future,
they will first have to return to their past and build on their
pre-communist heritage. It would be wrong to ignore the forty years
of history under the Soviet rule, but everything needs to be done
to remove its negative consequences.
'Eastern Europe' did not emerge; it was created by the 'West'
and by the U.S.S.R. What actually happened during the Yalta
Conference in February 1945 is arguable. Some say that "at Yalta,
Roosevelt and Churchill had little choice but to cede Stalin half
of Europe that his Red Army had overthrown. (Newsweek, November 20,
1989, p. 31)" Another version "posthumously excoriates Roosevelt
for 'giving away' Eastern Europe to Joseph Stalin. (TIME, December
4, 1989)" What is important, however, is that 'Eastern Europe' as
a concept originates from there.
In 1956, 'Eastern Europe' was given a concrete institutional
form with the signing of the Warsaw Defence Treaty. It is often
forgotten that the Warsaw Treaty was set up six years after NATO
was founded as a response to the incorporation of Germany into the
Western military alliance. The purpose of the Warsaw pact's
existence was claimed to be containment of alleged 'aggressive
goals' of NATO. Even today, Western insistence on keeping NATO
intact may be aimed at ensuring the continuation of the Warsaw
Pact.
In spite of all the new political developments, 'Central
Europe' endured under the disguise of Stalinist legislation.
Objective conditions like geographic location, pre-communist
history and economic conditions could not be changed. People's
consciousness could not be significantly altered either. At least,
I do not know of any mechanism which would achieve such a
complicated task. Awareness of being in 'Central' rather than
'Eastern' Europe permeated the social life. Such is my experience
of twenty-four years spent in Prague.
As soon as Soviet control started to break up, the nations of
Central Europe began to reassert their identities. For uncertain
reasons which I shall attempt to explore, the Western media
organizations prefer to ignore this change. In doing so, they are
attaching their own meanings to the events on which they are
reporting. Whether somebody is a 'Central-European' or an 'East-
European' is a subjective matter which should be decided by the
person in question, and it is arrogant of a reporter to make
assertions which attempt to supersede this subjective identity.
Since the media institutions are nearly the sole source of
information about Central Europe - for some reason Britons do not
travel there - their work has decisive influence on this country's
policies towards that part of the world, and investors consequently
avoid the area (The Guardian, 25 January 1991, p. 26).
In this sense, Central Europe is now in a geopolitical
'limbo'. It is drifting away from the Soviet control, but at the
same time it is resented by the EEC and 'pushed back eastward'.
This process can be very subtle as I shall attempt to demonstrate
by analyzing the way in which it is working in the Anglo-Saxon
press. But the process can also take very open brutal forms, as in
the case of Lithuania, a Central European country which refuses to
remain part of the Soviet Union, but whose independence the 'West'
is unwilling to recognize.
As the Polish author, Adam Michnik recognized, the difficult
situation of the Central European nations was partly caused by
their inability to cooperate and support each other (Ash, p.187).
It is essential to bear in mind that until 1945 the concept
of Mitteleuropa was all that the Central Europeans were familiar
with. So the problem appears to be how they could possibly succumb
to the joint effort by the Anglo-Saxons and the Russians to turn
them into 'East Europeans'. The answer lies in the historical
opportunity provided to Germany's enemies by Nazism. It could be
only immediately after the atrocities of the War that the peoples
of those countries could regard Soviet domination as preferable to
German control. It could happen only in the first years immediately
after the War and in ignorance of the possibility of the Cold War.
Ash's thesis seems to confirm that their readiness to accept Soviet
authority was later deeply regretted by most Central Europeans.
In my experience, the Central Europeans were disillusioned
twice. First, there was disenchantment with the Soviets at the
morally horrible system under which the latter had made them live.
The Anglo-Saxon media do not pay sufficient attention to anti-
Soviet moods in 'Eastern Europe', at least they did not in the
period which I analyzed. Thus the population of England has been
deluded with an idea of a harmony of interests between Central
Europe and the Soviet Union.
The second and more profound disillusionment has been the one
concerning the role of the 'West' in the international arena. I
would argue that this process still continues and that the Central
Europeans have to brace themselves for a few more unpleasant
surprises in this respect. Among Prague adolescents, I often
encountered the perception of NATO as a potential 'saviour' of
Central Europe. The argument held that NATO was supposed to be
essentially anti-Soviet, as was the Central European population.
The natural conclusion was that the Americans should come and
liberate the "captive nations".
The first warning signs that this was not the case should have
been the West's evident passivity during the Soviet invasions of
Hungary and Czechoslovakia and its reaction to the Lithuanian
independence declaration in March 1990. In the last instance, there
was initially outright Western approval of the Soviet actions, such
as the oil embargo.
The issue of 'Eastern Europe' in this context is not so
different from the situation of the Baltic states, Czechoslovak
Ruthenia, the Ukraine, and other Soviet territories because a
similar pattern has developed about these countries. They were
'wiped off' the map by the English press after World War II and
their previous history was forgotten. A distinctive disparity
between the 'Soviet' and 'Russian' forms of consciousness is
beginning to be discovered, too. On the subjective level, this
disparity may have existed for decades without being recorded. In
one place, Ash complains of "Kundera's absurd exclusion of Russia
from Europe. (p. 185)" In fact, in the text surveyed, I hardly ever
encountered a case when the U.S.S.R. was included under the label
'Eastern Europe'. Philip's Modern School Atlas excludes the
U.S.S.R. from Europe as well. It is deliberate, since when the
whole of Europe is considered, the so-called 'Eastern' Europe
actually lies West of the centre of the continent.
Nevertheless, Central Europe has already found a political
expression in the Pentagonale Initiative, covering Czechoslovakia,
Austria, Hungary, Italy and North Yugoslavia. The Initiative was
started by the Italians in 1989 with the main aim to develop closer
cultural ties between the countries. This attempt at strengthening
ties between Central European nations from both sides of the former
'Iron Curtain' may signal some hope that the damaging concept of
'Eastern Europe' will gradually wither away. It will be extremely
difficult for the Anglo-Saxon press to maintain the old notion of
an Eastern political bloc if a new distinct grouping successfully
asserts itself on the European political scene.
My thesis also raises the point that Germany is inextricably
linked to Central Europe. It would require further examination of
how the German identity was altered by the 'Allies' in the Federal
Republic during the post-War years.
2. Definitions of the Problem and of the Key Concepts
Two Different Visions of Europe
My argument will become clearer if I start with a claim that
one can identify two models, or visions, of structuring Europe
which I have titled according to the parts of Europe where they are
held.
1 The Central European Model sees Europe as having its
cultural, political and economic centre in Germany. It places
emphasis on pan-European 'values', the purest form of which can
presumably be found in the geographical middle of Europe and in
France. (Later in the essay, in a separate chapter, I shall show
that the debate about 'values' is in fact quite futile). Since both
England and Russia lie in the periphery of Europe, their political,
cultural and economic importance is thought of as marginal. In
other words, Britain and Russia are somewhat less European if not
out-right outsiders. The German concept of Mitteleuropa forms a
important part of this model. It roughly encompasses Germany,
Switzerland, South-Western Poland, Czechoslovakia, Austria,
Hungary, Northern Italy and Northern Yugoslavia.
In the following, under the term Central Europe
(Mitteleuropa) I have included those territories which between 1790
and 1918 were under either Hapsburg or German control and which I
have already listed. Mitteleuropa is a historical and cultural
concept. It defines a specific type of consciousness, identity and
way of thinking and is held to be related to a particular
historical period. It appears to have ceased to exist in 1945 under
the political pressures resulting from the partition of Europe into
the spheres of Superpower interest. It may take on political
significance when it is used by the countries involved to define
their position within Europe.
A full appreciation of this model is required in order to
understand why, for example, the 'Central Europeans' so strongly
support the idea of an increased role for the CSCE (Conference on
Security and Cooperation in Europe) as an alternative to the East-
West political and economic division of the continent, and why in
turn the attitude of the Western politicians towards the project is
so frosty.
2 The West European Model divides Europe into the clearly
defined 'advanced West' and 'impoverished East'. The divide is
commonly referred to as the 'Iron Curtain'. Western Europe (or the
Western World) according to this model has its power centre and the
sources of its values in America, whereas the East is generally
defined from Moscow. The West European model is clearly
incompatible with the Central European one. In the Anglo-Saxon
press, we find this version reiterated by the consistent use of the
expression 'Eastern Europe' (whatever it may mean). This vision is
quite clearly reflected in the vision of the European Commission
President, Jacques Delors, who talks of a "New Europe of concentric
circles" forming around a democratic and prosperous EC, a second
orbit of EFTA nations" and a third of the newly democratized
countries (TIME November 27, 1989, p. 18).
In fact, the very idea of 'Eastern Europe' was born during the
Second World War as a concept planned to replace Mitteleuropa in
the wake of the defeat of Nazi Germany. Instead of Europe being a
loose collection of sovereign states likely to fall under German
influence again once Germany recovered, it was felt safer by the
Anglo-Saxon politicians to divide Europe between themselves and the
Soviet Union, which at that time appeared too weak to become a
threat. A campaign was waged to anchor the European countries
firmly in either sphere of influence. For this purpose, the Anglo-
Saxon politicians actively encouraged a crude Soviet effort to
invent a new artificial identity for the territories under its
influence. The concept of 'Eastern Europe' is a tool which was used
solely for political purposes. The 'East European identity' was to
be imposed upon all the Soviet satellites. The 'West' did not
oppose this process. The leadership of Yugoslavia and Albania
subsequently resented it. It may be the subject of argument whether
the latter two countries do or do not count as 'East European'. The
press I surveyed tended to exclude them. Therefore, 'Eastern
Europe' coincides with the German Democratic Republic, Poland,
Czechoslovakia, Hungary, Rumania and Bulgaria.
Analogically, a new identity had to be constructed for West
Germany. In the latter case, it was the Americans and their allies
who defined it.
A Brief Reference to Timothy Garton Ash
As I have already mentioned, during the analysis, I became
familiar with some of the work of Timothy Garton Ash, particularly
through his essays in The Spectator. As a result, I decided to read
The Uses of Adversity, a collection of essays dedicated to "the
fate of Central Europe". I was surprised how close some of his
observations were to mine. So much so that I think it is
appropriate to make a brief mention of them.
For example, the first paragraph of the essay Does Central
Europe Exist? starts like this, "For three decades after 1945,
nobody spoke of Central Europe in the present tense ... In German-
speaking lands, the very word Mitteleuropa seemed to have died with
Adolf Hitler ... Even in Austria, as ex-Chancellor Fred Sinowatz
has remarked, "Until ten years ago, one was not permitted so much
as to mention the word Mitteleuropa." In Prague and Budapest, the
idea of Central Europe continued to be cherished between consenting
adults in private, but from the public sphere it vanished as
completely as it had in "the West". The post-Yalta order dictated
a strict and single dichotomy. Western Europe implicitly accepted
this dichotomy by subsuming under the label Eastern Europe all
those parts of historic Central, East-Central and Southeastern
Europe that after 1945 came under Soviet domination. The EEC
completed the semantic trick by arrogating itself the unqualified
title of Europe. (p. 179)"
Ash agrees that there may be a valid claim that Central Europe
forms a historical and cultural unit. In his words, Central Europe
is "a territory where people's cultures and languages are
fantastically entertained, where every place has several names and
men change their citizenship as often as their shoes. (p. 188)"
However, contrary to my argument, in his view, "Eastern Europe
is about objective conditions of states - political, military,
economic, technological" and 'Central Europe' confronts 'Eastern
Europe' only "in the internal, subjective condition of the
individuals ... in the autonomous sphere of culture, in the kingdom
of spirit. (p. 193)" Later in the essay, Ash asks, "Isn't the
existence of an imaginary Central Europe finally dependent on the
existence of a real Eastern Europe? (p. 208)" This disagreement is
fundamental because what I am attempting to suggest is that in fact
'Eastern Europe' is the artificial foreign fabrication, a mental
category residing in the heads of Anglo-Saxon people and Soviet
policy-makers, whereas 'Central Europe' has the subjective as well
as objective existence which had preceded any notion of 'Eastern
Europe'.
For Ash, "this new Central Europe is just that: an idea. It
does not yet exist. Eastern Europe exists - that part of Europe
militarily controlled by the Soviet Union ... [Central Europe] will
not be created by mere repetition of the words Central Europe as
the fashionable slogan ... (p. 210)" Why not? 'Eastern Europe' was
created in precisely that way.
Ash analyses the writings of dissident authors like Havel and
Konrad and concludes that they engage in an "interesting division
of labour. Both authors use the term Eastern Europe or East
European when the context is neutral or negative; when they write
Central Europe, the statement is invariably positive, affirmative
or down-right sentimental. (p. 183)" He does not go as far as
trying to find out whether this pattern is not a reflection of some
underlying social phenomenon.
Although Ash seems to understand the 'Central European model'
of Europe, he approaches it with preconceived notions taken over
from the Anglo-Saxon culture. Therefore, his account holds 'Central
Europe' to be little more than an idea.
My first objection against the use of the term 'Eastern
Europe' is that it is a geographical expression but is used as a
synonym referring to two separate political groupings - the Warsaw
pact and COMECON. So, for example, Greece and Finland are quite
Eastern geographically, but politically they are distinctly
'Western'. In the case of Greece, one can also argue about where it
'is' culturally.
But if the terminology merely reflects a different 'vision' of
the political arrangement of Europe, then a problem arises of
whether the media speak as often of an 'Eastern bloc' or 'Warsaw
Pact countries'.
The Role of the Superpowers
'The West European Model' also implies a concept of
Superpower. There are two Superpowers in relation to Europe, the
Soviet Union and the Anglo-Saxon world. They are Superpowers partly
by virtue of alone having control over the Security Council of the
United Nations. It is convenient to treat Britain as an appendix of
the United States for this purpose because unlike the rest of
Europe, Britain's interests tend to coincide with America's. The
Superpowers emerged at the Yalta Conference and I would describe
the relationship between them as dialectic. By virtue of having
comparable military and political might, they ensured a relatively
long period of stability on the continent, partly through the so-
called 'nuclear deterrent', partly by what Norbert Elias (1982)
refers to as a double-bind. The Superpowers alone control the rest
of Europe and the interests of one can clash only with those of the
other. They did not allow the smaller states to develop independent
foreign policies, as we saw on the examples of Hungary in 1956 and
Czechoslovakia in 1968, when the Soviet Union intervened militarily
to prevent such a possibility from arising. It is essential to note
that from the start, they were defined as Superpowers in response
to Germany's influence in Europe. The fear and hatred of Germany
characterizes their policies and unites them.
As a result of the revolutionary events of 1989, the 'West'
started to question the roles of the Superpowers, or indeed whether
the Soviet Union was still a Superpower. Newsweek (December 11,
1989, p. 19) even suggests "a mischievous thought: one of the
triumphs of American diplomacy in the postwar years was to concoct
the fiction of the U.S.S.R. as a superpower," and goes on arguing
that, "it seems to look though, as if there's ... not just the
decline of superpowers, but the decline of nation states."
The British and American newspapers and news magazines do not
normally print articles written by Central Europeans themselves, so
the reader is kept ignorant of Central European opinion. So, if the
Central European opinion cannot be heard, Anglo-Saxon thinkers rush
in to substitute for it. We may find prescriptive articles in the
leading periodicals suggesting what the 'Eastern' Europeans should
wish if they were sensible, as it were. This can be nicely
illustrated from a letter by Henry Cord Meyer (The Economist, 2nd
December 1989) expressing his consternation at the revival of "the
German imperialist-racist Mitteleuropa concept of the 1940-45 era
... Have the Central Europeans quite lost their memory of what the
old Mitteleuropa was really like?" It is interesting that the
Central Europeans are instructed to discard the concept of
Mitteleuropa which once helped them industrialize and attain a
degree of prosperity and international respect in favour of
becoming satellites of what Ronald Reagan described as the "Evil
Empire".
However, the Western businessmen do not want to keep the
market in those countries closed to themselves, particularly if it
can become easy victim of exploitation. Commenting on General
Electric buying Tungsram for $150m, TIME (November 27, 1989, p. 30)
writes, "That is precisely the kind of help Eastern Europe needs."
I found even better an illustration of this trend in The Economist.
It was a photograph of a MacDonald fast-food restaurant in Moscow
with a caption: "But there is hope" (18 November, 1989).
Not surprisingly, the English and the Americans also feel
entitled to decide what the Germans should want. TIME (November 27,
1989) wrote that a "survey [of German public opinion], by a London
firm, counted 48% against and 35% in favour of reunification."
German readers, however, have at least been given some opportunity
to reply. In a letter to Newsweek (November 13, 1989), Cyrill
Wahler informs us that "hopes in Germany for reunification are
growing. However, the ignorance of our wishes by the Western allies
makes Germany feel that the division of our country is really a
Treaty of Versailles of the Second World War."
Unlike their Central European counterparts, however, Soviet
journalists are allowed to express their views in the Anglo-Saxon
press. For example, in Newsweek, they are frequently given the
whole Opinion section. Therefore, the audience is familiarized with
the interests of the Superpowers to a much greater extent than with
the attitudes representative of the dominated countries. This
situation enables the Western journalist to substitute the goals of
Central Europeans with hypotheses or wishes of Western policy-
makers and completely disorient the reader.
One can find suggestions that the East Europeans are suffering
from a condition akin to what Marx called 'false consciousness' -
not knowing what their real interests are. One such example would
be an article by Newsweek's European Editor Scott Sullivan (13th
November 1989, p. l9), who seems to imply that the Slavs are not
even aware that for a thousand years, they had been systematically
"exterminated" by the Germans. To get this idea he again goes to an
English historian, A.J.P. Taylor. Sullivan certainly did not expect
that a native Slav would have heard of any extermination. Further
on, he believes to have demonstrated that "so deep is the Slavic
hatred, and fear of Germany" with the fact that a handful of
carefully selected Central European expatriates chose to live in
countries other than Germany.
About Values
One of the main distinctions between 'East' and 'West' which
appeared in the press most frequently concerned an unqualified
notion of 'values'. For instance, we learn that "reunification of
Germany ... is probably not likely and perhaps not wise ... East
and West Germany have developed different values. (TIME, November
20, 1989)"
This vague notion of 'values' which is not explicitly
explained anywhere provides a most striking hint of stereotyping.
Quoting from "The Anatomy of Reticence" by Havel about "a Central
European mind, sceptical, sober, anti-utopian, understated", Ash
adds, "in short everything we think of as quintessentially English.
(p. 184)" He shortly continues with a claim made by George Konrad
that "it was East Central Europe's historical misfortune ... that
it came under Eastern hegemony ... of the Soviet Russian type. This
prevents our area from exercising the Western option ... that
represents our profoundest historical inclination." He could have
equally mentioned the statement of Rita Klimova, the Czech
Ambassador in Washington, that Czechoslovakia "is a country of
Western culture. It belongs to the West because of its heritage and
historical orientation. (Reporte'r, 3/90, p. 12)"
In a somewhat indignant tone, Ash remarks that "we are to
understand that what was truly Central European was always Western,
rational, humanistic, democratic and tolerant. The rest was East
European, Russian, or possibly German. (p. 184)" Here he falls into
the trap of attributing certain values or characteristics
exclusively to his own culture. It may be argued equally easily
that for the rest of Europe, England stands for arrogant
nationalism coupled with insularity, imperialism, pretention and
'image-based' judgement and inability to read the press 'between
the lines'. The issue of 'Eastern Europe' as treated in the press
is precisely a case where English scepticism is utterly absent. The
public seems to be taking on board the content along with the
writers' sentiments. On top of that, Britain suffers a fairly
violent nationalist problem in Ulster, and the demands made by the
Welsh or Scottish 'separatists' are in no way different from those
of the Slovaks, Croats, Slovenes or Moldavians.
However, on page 188, Ash approvingly summarizes what he found
in the works of Central European authors as features of
"specifically Central European history - for example, the
experience of small nations subjected to large empires, the
associated tradition of civic commitment of the intelligentsia, the
habit of irony that comes from living in defeat - but above all it
has to do with their own direct common experience of living under
Soviet-type systems since Yalta." Further on, he mentions Havel in
connection with the commonly held view that the distinctions
between Left and Right, capitalism and socialism belong to a
different era (p. 191). Ash is indeed constructing a stereotype,
though he does it out of writings by indigenous authors rather than
press reports.
The concept of 'value' is by its very nature subjective. The
fact that it is futile to argue about 'Eastern' and 'Western'
values is reminiscent of a discussion between George Bush and
Mikhail Gorbachev in Malta in November 1989 (Newsweek, December 18,
1989, p. 21). Gorbachev objected against Bush's repeated use of the
expression "Western values" and claimed that they were presumably
penetrating into Czechoslovakia, East Germany, Poland and Hungary.
Bush asked, "Let's not get elliptical. What's the problem here?"
Gorbachev replied, "Because "Western values" implies that they are
different from Eastern values. It implies that you are winning in
Eastern Europe." Bush went on insisting, "When you talk about
glasnost, that's a Western value." Or is it? And so Bush and
Gorbachev agreed to differ about a shared value.
3. Methodological Remarks
The basis of this study is textual analysis of European news
sections and leading articles in The Economist, TIME, Newsweek and
The Spectator in the period between mid-November 1989 and mid-
January 1990. The choice was made of influential large-circulation
periodicals, two of which are English and two American. All of them
carry analyses as well as reports. Since the four so heavily
dominate the market in news magazines in England and America and
thence set the trend for others to follow, it is possible to
generalize the results. The chosen period was particularly rich in
events behind the Iron Curtain which included the breach of the
Berlin Wall, revolutions in Czechoslovakia and Rumania, resignation
of the Bulgarian government, the Malta Summit, disturbances in
Armenia and Azerbaijan and others. In this respect, the sample was
not representative of the proportion of news coverage devoted to
'Eastern Europe' in other years. In several of the copies of
Newsweek and TIME, reports from the Warsaw pact countries took the
whole European news sections often running for more than a dozen
pages. In the two British magazines the focus was not as sharp.
Given the particular time period, the volume of coverage of
developments in the Warsaw Pact countries typically amounted to two
thirds of European news sections and of the leading articles.
Particular attention was paid to the proportion of the sections
devoted to the Soviet Union and interpretation of the role in the
events ascribed to Moscow, and in particular to Gorbachev. The
number of instances in which the terms 'Eastern Europe', 'Eastern
bloc', 'Warsaw Pact' and 'Central Europe' were used was recorded.
Additional attention was paid to grouping the 'East European'
countries for the purpose of generalization. Signs of interest in
preservation and justification of the Warsaw Pact existence were
also noted, as were instances in which the idea of an 'impoverished
East' was expressed.
In the process, the aim of the study shifted a little. In the
beginning, I was interested in the possibility of reconstructing a
stereotype of 'Eastern Europe' used by those periodicals. However,
new issues arose soon and this led me to formulate of a new
hypothesis involving Germany.
It was The Economist, which gave me the impression that it
expressed distinctive sympathies towards the U.S.S.R. and aversion
and fear of Germany. I used this impression as a lead and
reformulated the hypothesis, incorporating the idea of Western fear
of increased strength of Germany. I pursued the idea and discovered
considerable evidence of such fears expressed in connection with
the idea of German reunification.
In order to give the study a proper theoretical grounding, one
would have to investigate and discuss broader issues of control of
the press and its relationship to the respective countries' foreign
policies. This would have widened the scope of the essay beyond the
limit of its purpose, but at the same time, it would have enabled
me to make more general claims about the character of Anglo-Saxon
politics. Ash, as a journalist, admits that those who shape Western
policies towards 'Eastern Europe' regard the debate about 'Central
Europe' "as marginal pie-in-the-sky. (p. 208)" However, I do not
think the question of press ownership is central to this debate.
The fate of Central Europe as an issue is too remote to the
domestic power struggles in Britain or America. The internal
political configuration has, therefore, little bearing on the form
of reporting about the subject. I believe that the determining
factor is a concern with sales which dictates avoidance of
controversial positions that would clash with sentiments which the
editors assume are prevalent among the readers. The least
controversial position are official NATO policies which the
conservative press indeed tends to reflect.
This implies that what would have to be explored is the
rapport which the editors have with their readers. It is indeed
quite possible that the reporting style in the articles about
Central Europe reflects English and American public moods towards
those countries. Such a process would be extremely difficult to
verify. Even if it was somehow confirmed, it immediately gives rise
to questions about the origin of such moods and whether they are
not themselves product of the reporting.
A lot of issues are, therefore, left open. For exactly this
reason the purpose of the essay is rather modest. It is primarily
to establish the particular way in which the selected periodicals
tend to structure their notion of Europe. I shall also make
attempts at interpreting possible motives for their choice of
concepts and speculate about its implications.
4. Results of the Analysis
Among the most striking features was a disproportionately
strong interest in the Soviet Union and support for the position of
Mikhail Gorbachev, who several times appears on the cover. I
interpret this as an endorsement of the Soviet interests at the
expense of those of the Central European states. The coverage of
the events exclusive to the U.S.S.R. typically counted for between
a quarter and a third of the amount devoted to 'Eastern Europe'.
However, the Soviet Union figured prominently also in articles
dealing with other countries.
'Eastern Europe' was generally used more than fifteen times as
often as 'Eastern bloc' or as 'central' or 'Central Europe'.
However, there have been distortions caused by an interview with
Zbigniew Brzezinski, who consistently talks of "Central Europe",
even if the question contains the words 'Eastern Europe'. Timothy
Garton Ash in a series of articles in The Spectator tends to talk
of "East Central Europe".
The use of 'Eastern Europe' as a geographical expression at
the expense of 'Eastern bloc', which suggests a purely political
arrangement, may be interpreted as a reflection of wishful
thinking, of a hope that the present arrangement is here to stay
because there are presumably good historical or geographical
grounds for it. 'Eastern bloc' suggests a temporary arrangement;
'Eastern Europe' sounds more like a 'final' solution.
Writing central Europe alongside Eastern Europe, especially
when quoting a speech by Vaclav Havel (The Guardian, December 11,
1990 p 10), amounts to provocation. The Editor of the newspaper is
definitely aware the Havel is one of the authors who wrote
extensively in defence of Mitteleuropa. He is also repeatedly
referred to throughout "The Uses of Adversity", which was awarded
the title of European Essay of the Year 1989 and which TIME regards
essential for everybody who wants "to have more than a glancing
knowledge of the subject. (TIME, November 27, 1989, p. 33)"
For example, in The Economist over the period studied, the
expression 'central Europe' appeared altogether five times, whereas
'Eastern Europe' was used whenever referring to the European Warsaw
pact countries. The record was nineteen occurrences of the latter
in a single one-page article (9 December 1989, p. 13).
The general pattern of usage I found corresponds nicely with
the following quotation from Ash. "If [the idea of Central Europe]
merely reminds an American or British newspaper reader that East
Berlin, Prague or Budapest are not quite in the same position as
Vladivostok - Siberia does not start at Checkpoint Charlie - then
it serves a good purpose. (Ash, p.180)" He implies that the notion
of Central Europe should not be given any deeper meaning.
The Economist attempted to put up the case for preservation of
the existing division of Europe in line with the 'West European
model' in the least uncertain terms (17 November 1990). In an
article titled "A Club for All Europe", it proposes
"Better to let those of Europe's institutions that have proved
their worth build on what they do best [as against
"institutionalization" of the Helsinki achievements]." ... "And why
stop here? Grand designers talk of a Confederation of Europe, of
European peacekeeping forces and of an all-European security system
to replace NATO and the Warsaw Pact." ... "CSCE ... cannot be the
foundation stone of a new Europe. ... "Nor can the CSCE wipe out
the poverty line that still divides East from West." ... "The fatal
weakness of the CSCE is ... that everybody can join ... Meanwhile,
there are plenty of other institutions to join, from the IMF [in
Washington] to the new European development bank [in London]." ...
"Collective security does not work. If everybody is allied to
everybody else, nobody is allied to anybody ... Such a system is a
blueprint for collective insecurity, if not disaster. Which is why
there will still be a need in the West ... for NATO. When it comes
to real security, common values are the surest foundation."
The above is clearly a collection of unsubstantiated and
illogical statements. Europe's Cold-War institutions proved their
worth to very few nations. For the rest they meant political
oppression and economic decline. Following the author's argument,
even the United Nations has by implication a fatal weakness because
everybody can join it and thus it is a blueprint for disaster.
Moreover, we are sadly not informed which values the Warsaw pact is
presumed to cherish. Nor it is explained how the so-called 'East
Europeans' can be expected to share the values of the IMF and the
London redevelopment bank so that those institutions may have some
sure foundations.
On page 67 of the same issue, The Economist argues again for
continuation of the present system. "What might NATO do? Unless
things get much worse in the Soviet Union, it will not give these
three countries [Poland, Czechoslovakia and Hungary] a public
promise of protection; that would break the don't-irritate-Russia
rule. ... The corollary is that democratic Eastern Europe will not
poke fingers into the Soviet Union's agonies."
In its issue of November 20, 1989, TIME its position by
titling an article by a simply "East is East and West is West".
Outside the debate about Central Europe, a statement like this
would appear obvious, but in this context it may be interpreted as
a wish that the Soviet domination in Central Europe is a fact of
life which is not desirable to change.
Several quotations illustrate the arguments which I have
talked about. On the assertion that the 'West' was quite happy
with the Cold War arrangements:
"Diplomats, blinkered by their prejudice in favour of the existing
arrangements, ... are often the last to see what is happening.
(George F. Will in Newsweek, December 18, 1989, p. 4)"
"Some Western Statesmen seem almost nostalgic for the old nuclear
standoff ... and firm alliances." [Thatcher:] "When the ice breaks
up, it can be very dangerous. (Newsweek, January 1, 1990, p. 28)"
"Then came collapse of communist rule in Poland, Hungary, East
Germany, Czechoslovakia and Bulgaria. Nominally, that collapse was
what Western Europeans wanted. In fact, it will certainly
complicate ... creation of a major Western European power. (ibid.,
p. 46)"
"Some hope [the EEC] will remain a restricted club of highly
industrialized countries with a common democratic tradition." ...
"[The CSCE] contrasts sharply with the model proposed by Jacques
Delors, president of the European Commission. Delors envisions a
Europe of "concentric circles. (ibid., p. 47)
"Over the long term, nothing is obvious; four decades of peace and
unparalleled prosperity in the West had lulled us into believing
that a convenient, though morally repugnant, world order would
endure. ... The very last thing the EC needs now is a gaggle of new
members that are both politically shaky and economically hopeless.
(Newsweek, November 20, 1989, p. 26)"
[George Bush:] "...the process of reform initiated by the East
Europeans and supported by Mr. Gorbachev" ... [TIME:] "Moscow will
tolerate almost any political and economic system amongst its
allies, so long as they remain in the Warsaw Pact. (TIME, November
20, 1989)"
On Western fears of increased German importance:
"[The EC politicians] worry about the Fourth Reich bestriding
Europe with Berlin shoving aside Brussels as the centre of gravity.
(Newsweek, December 18, 1989, p. 4)"
"All the elements of the new European dilemma meet in Germany, the
richest, potentially most populous, traditionally the most
expansionist state on the Continent. (Newsweek, November 20, 1989,
p. 26)"
[Helmut Kohl's aide:] "Perhaps in time the U.S. will take care of
places like Central America, and we will handle Eastern Europe.
(Newsweek, November 13, 1989, p. 14)" ... "A more aggressive
Ostpolitik, Bonn believes, will accelerate the decline of the old
post-war order. The artificial division of Europe will end. (p.
18)"
5. Conclusions
On the basis of the material surveyed, it is difficult to
establish any kind of fixed stereotype of an 'East European
identity'. It may be simply because the journalists are aware that
such a stereotype would be difficult to sustain. Instead it was
possible to identify a clear tendency to create an impression that
the Warsaw Pact countries constituted a region. It may be argued
that this approach is a more effective way of putting up a case for
preservation of the existing geopolitical arrangements. If those
countries are alleged to share political values, culture, economic
structures, then there is apparently no reason to look for
alternative structures in Europe.
One issue which arises from this discussion is how the Western
media could have succeeded in creating 'Eastern Europe' from a
diverse collection of countries which until after the Second World
War, had little in common. It would require a detailed analysis of
media content in the years between 1946 and 1949 to find out
whether some active process of rewriting the history occurred at
that time. I am more inclined to believe that the factor which
allowed for this development was that the general public in the
Anglo-Saxon world is ignorant of European geography and history .
When even the British Prime Minister Neville Chamberlain "knew
nothing" about what was happening 600 miles from London, one can
easily imagine a newspaper reader believing any stories which do
not happen to carry internal contradictions.
The consequences of this media behaviour may be devastating,
particularly in the cases of Hungary and Czechoslovakia, largely
because a question of the effects the media have upon the formation
of popular stereotypes among the general public and the business
community. The form of news reporting using phrases such as "the
Bulgarians in common with other East Europeans" or "in Rumania,
just like anywhere in Eastern Europe" creates a ground for
extension over the whole of the Warsaw Pact of the validity of
individual negative events characteristic of particular nations.
This has an especially devastating impact on Czechoslovakia and
Hungary. In reality, they are by far the most industrialized and
prosperous of the set precisely because they once belonged to
Mitteleuropa. But since the whole of 'Eastern Europe' is assumed to
be uniformly backward and culturally homogenous, they are
constantly portrayed as parts of the bloc. For example, the Foreign
Office makes no distinction between them in the case of economic
policies, and consequently foreign investment is distributed
roughly at random or the assistance is granted only to the poorest
nations. Hardly any attempt is made to find out the causes of the
evident unevenness. Since all those countries are assumed to be
alike, the fact that some are more successful than others may then
be explained away by such secondary factors as the introduction of
a piece of radical legislation rather than by the existence of a
developed industrial base and educated workforce.
Crudely speaking, the effects of the way of reporting
described in this essay may be illustrated by saying that what, for
instance, Czechoslovakia stands for to the average Englishman are
actually the worst of Rumania's problems. In contrast to that, a
Czech tourist commented on Peckham as, "It's not really England,
because it's all immigrants." Asked what, in his opinion, was
typical for England, he replied, "The City and places like
Wimbledon." As I said, the media in the West do not adequately
cover the anti-Soviet sentiments which many Central Europeans have.
As a result, I had experience of meeting a number of English people
who seriously believed in real friendship between the 'East
Europeans' and the Soviets. Small wonder when The Independent (26
January 1991, p. 10) writes in connection with the recent danger of
a Soviet refugee crises that "Czechoslovakia is less concerned now
with a threat from its former capitalist enemy, than from its one-
time ally, the increasingly unstable Soviet Union." In my opinion,
allies do not normally invade each other, and as far as I know,
Czechoslovakia has been concerned about a threat from the U.S.S.R.
rather than from Germany for a much longer time.
There is also an interesting difference in how the "Peace
Movements" see their objectives in the 'West' and in the 'East'.
Whereas the 'Western' Left seems quite happy with the division of
Europe and believes that all which is needed for geopolitical
stability is reduction of the physical arsenal, the peace
campaigners in the 'East' insist that arms reduction is an
irrelevant or secondary issue for as long as half of Europe is
occupied by the Soviet Union. In their view it is the antagonism
between the Superpowers which is the source of tension in Europe
and the recreation of some kind of a neutral Central European zone
would help to solve the problem (Ash, p. 196).
Since the participants of the peace movement are normally
associated with the 'Left' of the political spectrum unlike the
periodicals I chose to survey which could all be labelled 'right-
wing', it would be worth investigating whether there is any
relation between, say, party allegiance and interest in
preservation of the current division of Europe. In fact, in the
past year, I was so annoyed at The Guardian's 'East-Europe bashing'
that I was tempted to make another study comparing the portrayal of
'Eastern Europe' in The Guardian and in The Daily Telegraph. It
appeared to me as if the latter which is regarded as a 'right-wing'
newspaper tended to take a more careful approach. For example, I
remember writing a complaint to The Guardian about out-right racist
remarks in their sports section where they warned football club
managers that 'East European' players were not adaptable to the
'Western' form of training (The Guardian, August 17, 1990).
For four decades, Radio Free Europe and the Voice of America
were the main sources of news for the majority of the Czech public,
and in this way the Czech public partly came to accept the 'West
European Model'. This situation also conditions the work of the
newly emergent indigenous non-communist media institutions, since
the audience is accustomed to a particular style of reporting,
including a different, foreign perspective. Some of their personnel
have lived in exile. For example, the former editor of the East
European Reporter, Jan Kavan, told me that the Ford Foundation
originally refused to fund his publication if it contained the idea
of Central Europe. He was thus forced to change the title to
incorporate the concept of East Europe to secure the funding.
Today, Kavan works in Prague.
Ash informs us that "the Communist authorities have done
everything in their power to discourage the debate about Central
Europe. (p. 211)" But so does the 'Western' press.
A more fundamental problem is why the Anglo-Saxon world has so
great an interest in preservation of the notion of Soviet-dominated
'Eastern Europe'. I think that at this time, it is largely fear
that economic control over the area would strengthen Germany's
competitive edge.
Finally, it is clear that the recent changes in Central Europe
are bound to produce long-term implications for the future
development of the whole Continent. If the 'Western' nations want
to avoid rising discontent and instability in the middle of Europe,
they should express regret at their dealings at Yalta and stop
labelling the Central-Europeans with stigmatized names. The
ideology of 'Eastern Europe' worked well in the Cold-War era, but
it is not sustainable at the time when the old order has eroded.
After the fall of totalitarian regimes, the issues of geography and
culture will regain preeminence, because the old political
distinctions will not make sense any longer.
For the Central European nations themselves, the best thing to
do would be to heed Adam Michnik's advice and to confederate. There
is no hope for them to be admitted into the EEC or to be allowed
any respectable role within the established 'Western' institutions,
which will remain paralysed by the old style of thinking for a long
time to come. On the other hand, the dangers coming from the Soviet
Union are bound to remain overwhelming for some time. The only way
forward for them is to build up a strong and united Central Europe
by themselves and for themselves.
BIBLIOGRAPHY
Timothy Garton Ash - "The Uses of Adversity - Essays on the Fate of
Central Europe", Random House, New York 1989
Norbert Elias - "State Formation and Civilization" - 2nd volume of
"The Civilizing Process", Blackwell, Oxford 1982
Elie Kedouri - "Nationalism", Hutchinson University Library, London
1966